Strategic Creative Leadership
Rooted in Real-World Results
I'm Christopher Farrell, an award-winning Creative Director and Marketing Strategist with over 20 years of proven success building brands, launching products, and driving exponential revenue growth. I bring senior-level marketing expertise to growing companies—particularly B2B and B2B2C manufacturers—without the full-time executive overhead.
If your response rates are softening, margins are getting squeezed, and your lead pipeline is drying up—if sales is blaming marketing and marketing is blaming sales—it's time to shift gears and change your strategy.
My career began on the creative side designing campaigns and products that connect emotionally with audiences. Working in direct response marketing, I recognized that creativity without strategy is noise—and strategy without creativity is forgettable.
That led me to merge the two disciplines, developing a methodology that merges data, design, and customer insight to generate consistent, measurable growth.
Proven Track Record Across Industries
Across industries and brands, the outcomes speak for themselves:
B2B & B2C marketing across technology, publishing, retail, and manufacturing
Direct & digital marketing with proven response rate improvements of 18-48%
Brand portfolio management from launch through acquisition and scale
300% increase in D2C and D2B carpet sales over four years
Creative direction spanning all media channels and customer touchpoints
20+ industry awards including Gold Addys and DMA Echo & SouthStar Awards
See My Work In Action
Explore detailed case studies and portfolio examples showcasing how strategic creative leadership drives measurable business results.
Education & Credentials
Master of Science
Direct & Interactive Marketing
Mercy College (Graduated with Distinction)
Bachelor of Fine Arts
Graphic Design
School of Visual Arts, NYC (Leadership Award)
Industry Recognition
20+ awards including Gold Addys, DMA Echo Awards, and SouthStar Excellence Awards
If your marketing results no longer reflect your company’s potential, let’s talk.
Together, we’ll build a strategy that transforms creative ideas into lasting growth.
